Casual games make a serious impact

Popcap’s Bejeweled blazed a trail for casual games

For many years video games have been all about the hard core player.

These people, typically young men, have the time, budget and patience to spend hours crafting an empire or honing their skills on a first-person shooter. But that focus is shifting dramatically thanks to a very simple game that involves creating rows of matching jewels.

When it first appeared in 2001 the game was known as Diamond Mine but is best known as Bejeweled.

Since then creator Popcap has sold more than 10 million copies of Bejeweled and the game has been downloaded more than 150 million times.

Author: Mark Ward, Technology Correspondent, BBC News website, 18th March 2008

Full article available here.