– integrating gaming with social networks

April 12, 2008 at 10:43 am 2 comments

Gaming innovation – doof is an Interesting gaming concept, combining casual online gaming with social networking. Find out more below: – Games, Friends & Fun!

doof is exactly what it says, the home of social gaming. A very impressive concept: a social network built around casual gamers all wrapped up in a slick interface.

It’s not the gaming you expect; doof is not centered around PC games, handhelds, or the three major consoles. doof is all about casual gaming and specifically revolves around its own online games and doof has plenty. From brain-caning puzzle games (Cascade, Roobix), to fast and frenzied action games (Columns, Titris) , to plain hilarious time-wasters (Golden Arrow, Tribe), is pretty much the only place you need to be for your daily fix of brain candy. Riveting and compelling, our online games exists simply to have fun with!

In addition to games, doof mixes up a variety of community features. Most notably each member gets their own profile page which tracks game achievements, play history, and can let you pull in your photos from Facebook. As you play games, you earn credits, which may be used in tournaments with other players, or to purchase “gifts” for your friends. The gifts are basically avatars of items such as frogs, jewelry, crowns and various other items for showing your “like” in a humorous manner.

But doof offers not just games and web pages. You cab also watch online videos, keep track of news, tournaments, and a rating system for players and content and much more. Its also offers Instant messenger and email features, letting you know when your favorite game partners are available and giving you the ability to contact them. Just click on the person’s username and you can chat while playing games.


Entry filed under: Games, Innovation, Social Impact, Trends. Tags: , , , , , , , , , .

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2 Comments Add your own

  • 1. cyndizaino  |  April 12, 2008 at 3:56 pm

    How old is doof? I’m guessing it’s pretty new. Do you think these kind of games that they offer will keep users there? I’m more of a PC/console gamer myself, so I’m more interested in longer games with a storyline and strategic objectives. I think the concept of forming a social network around gaming is really great and will turn into something big. This platform looks great too. Just not sure if it appeals (or is meant to appeal) to more dedicated gamers and fans. What do you think?

  • 2. Alexandra Matthews  |  April 13, 2008 at 11:18 am

    It is quite new but I don’t have a specific date. (I can find out from my doof contact.) I think the concept is strong as casual game play and social networking are on the rise. It seems that many emerging online innovations are incorporating social networking (see for example my Digital Vaults post).

    Concerning the actual games themselves, PC/console gamers like yourself may not be very excited about them, however, the social networking side of doof feeds on the element that all gamers share, that of competitiveness.

    Casual games like those in doof have universal appeal (evident in recent research on gamer demographics of casual games). Personally I think doof would appeal to a large constituency of different types of gamers, and it would also appeal to those who are actively involved in other social networking tools, such as Facebook.

    What are your thoughts?


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The purpose of this blog is to provide insight into the impact of computer games and pop culture, and effective ways of incorporating the positive surplus into learning experiences.

Please feel free to add comments and email me with any queries. I am also interested in relevant project collaboration.

Name: Alexandra Matthews
Location: UK

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