Posts tagged ‘Health’
“Skewed coverage of academic report in the Dire Mail (sorry, Daily Mail) : Computer game addicts warned they could start behaving like autism sufferers. Of course the report warns no such thing, as discussed here at Spong: Daily Mail muddles cause and effect .”
Author: Daniel Livingstone, Learning Games Blog, 8th April 2008
Full article available here.
Scientific research shows that to stay fit and at the top of our game, our brains need exercise just like our bodies.
Happy Neuron online brain games are scientifically-developed to stimulate your brain in a challenging and fun way, keeping your mind fit at any age.
Happy Neuron CEO and cognitive psychologist, Dr. Michel Noir, designed these games to specifically target the five major cognitive functions of memory, attention, language, executive functions and visual/spatial. Increasing scientific evidence shows that actively participating in appropriately designed brain fitness workouts can help defer the onset of diseases like Alzheimer’s.
Based on personal progress, Happy Neuron ensures individuals are making the most of their mind workouts. A personalized “virtual coach” prepares personal brain workouts based on player usage and performance. In addition to comparisons to the top 25 percent of players, users will see how they are performing in relation to the average score of their peers. The unique coach feature gauges mental achievement levels and progression based on other players of the same gender, age and education level. Each player is given insight into areas of cognitive strength and weakness and personal progress is charted for each function.
HAPPY NEURON Targets
· Memory – working memory (15 sec.), short-term memory (up to 60 sec.) and long-term memory
· Attention – hones the ability to concentrate and focus on critical information
· Language – exercises speed, strength and comprehension of verbal and written expression
· Executive Functions – strengthens the highly complex functions of logic, strategy, planning, problem solving and deductive reasoning
· Visual and Spatial –processing information in a 3-D world and interpreting visual information
HAPPY NEURON Features
· Offers 32 different online games and more than 1500 hours of game play – including unlimited access to one free game in each cognitive category
· Easy access – players can log in from any computer with internet access
· A “Virtual Coach” to track progress and compare results to other players of similar gender, age and education levels. Games are then recommended to improve an individuals’ area of weakness.
Happy Neuron games are available now at www.happy-neuron.com
As we enter a new year, I like to reflect on the past year and what that means for the one ahead. It’s been five years that I have been developing the brain fitness market, and have seen a lot of changes – both positive and negative. When I first started, there was minimal interest in the concept of exercising your brain. In the last two years however, there has been an explosion in interest from adults of all ages and media coverage and I have been interviewed by leading publications such as the Wall Street Journal, NY Times, Women’s Health.
This has been great news for both the industry and the general public. We are witnessing a shift in society, and a general awareness about the importance of brain fitness. We saw a similar shift in the 1980s with the physical fitness movement. Researchers and the medical profession pushed the positive health benefits of physical activity, but it took a while for society to fully integrate physical exercise into daily life. Thanks to recent scientific research we now know that the brain is malleable and we can build brain connections at any age. Just ten years ago, this was not thought possible.
Nintendo has also helped open up the brain fitness market with their extremely successful Brain Age game. This has, of course, created numerous copycats and flooded the consumer market with one-off and weak products. Yet, I am thankful to Nintendo as they were able to bring awareness of brain fitness to the general public. They had seen the success of their game in Japan and realized there was an aging population worldwide. In addition, they had the resources to market Brain Age and tap into this underserved area. Many people in the scientific and brain fitness community scoff at their game, finding it scientifically weak and a disservice to the consumer. I would have to agree that their product is scientifically weak and I have many of my own complaints. However, Nintendo has hit on something that I understand. They implemented the concepts of “engagement” and “fun factor” and it is one of the main reasons for their success.
So, what does this mean for 2008 and the next five years? There are those who say that the brain fitness market is becoming saturated and is in its later stages. I have seen the market develop up until now, and couldn’t disagree more. Brain fitness is still in its infancy and will see real growth in the next five years. Awareness about brain fitness has now passed the tipping point but we are still falling short in the area of “adoption” into our daily lives. The companies that truly understand what individuals are looking for will be rewarded with enduring customer loyalty. For us at Fit Brains, we believe the “adoption” of brain fitness will be answered through “relevancy”, “motivation” and a “fun factor”. Yes, it is possible to have fun and be scientific too – it just hasn’t been done! Some doctors and people might argue this, but it’s the key to full integration into daily life. People don’t stick with things they don’t enjoy, especially things like long-term health goals that are often difficult to maintain. If we can make an important aspect of a daily routine more accessible and engaging, people will be more likely to do them.
The team here at Fit Brains is extremely excited about 2008! We plan to have our first launch very shortly. Fit Brains will provide a full and varied brain workout that is fun and engaging. We hope people of all ages adopt a brain fitness routine so that we can keep our most important asset strong and healthy!
Author: FitBrains, 7th January 2008